Hydration Platform: A Revolution in Personalized Hydration

PepsiCo Design & Innovation's Award-Winning Approach to Sustainable Water Consumption

When it comes to water consumption, variety isn't typically the first thing that comes to mind. However, PepsiCo Design & Innovation has challenged this notion with their Hydration Platform. This design, inspired by the modern consumer's desire for personalization and conscious consumption, offers a unique approach to hydration.

The Hydration Platform is a connected ecosystem designed to reflect how people drink water today. It consists of three core components: a beautifully designed water dispenser, a user-friendly smartphone app, and a personalized QR code sticker for reusable bottles. This combination allows consumers to be effortlessly recognized by the dispenser, adding a layer of personalization to the hydration process.

What sets this design apart from others is its unique blend of form and function. The dispenser is not just a water source, but a piece of art, designed with aesthetics in mind. The smartphone app adds a layer of convenience, allowing users to track their hydration levels and set personal goals. The QR code sticker, meanwhile, encourages the use of reusable bottles, promoting sustainability.

The Hydration Platform has been recognized for its innovative approach to design and functionality. In 2020, it was awarded the Golden A' Food, Beverage and Culinary Arts Design Award. This prestigious award is granted to creations that reflect extraordinary excellence, significantly impact the world with their desirable characteristics, and advance art, science, design, and technology.

In conclusion, PepsiCo Design & Innovation's Hydration Platform is a testament to the power of design in addressing modern consumer needs. It offers a unique, personalized approach to hydration, promoting both health and sustainability. As the winner of the Golden A' Design Award, it stands as a shining example of innovative design in the realm of product and lifestyle.